Consumers do not tend to trust advertising as much as they trust each other, and this makes referrals a very powerful customer engagement tool. The advent of digital connectivity and the rise of social media mean that the reach of customer referrals also extends nearly without end. Referrals that were once confined to the small circles of friends, family, and neighbors now literally circumnavigate the globe. Marketers that can win customer loyalty in this new environment will benefit from the value brand advocates can generate by spreading and sharing their enthusiasm across vast social networks.
The potential loyalty program opportunities that exist are also immense. Successfully acquiring customer referrals means that a brand no longer sells only to loyalty program members, they actually sell through them. A brand’s most loyal customers know more potential customers that cannot be reached through other marketing channels. Referred customers themselves are also more loyal. They have higher NPS scores, higher LTV & AOVs, and will refer even more new customers going forward.
During a new webinar, marketers will learn how to effectively acquire and leverage these referrals to maximize customer engagement and build customer loyalty.
On June 25, 2015 at 1 p.m. EDT, Loyalty360 will host a webinar titled, “Loyalty, Meet Referral: A Perfect Match,” which will be presented by Extole.
This webinar will answer questions such as:
- Why do people share?
- What is referral marketing?
- How do loyalty programs and referrals work together?
The webinar’s featured speakers will be: Jen Gray, Director of Marketing at Extole; and Mark Goldstein, Founder & CEO of Loyalty Lab.
“Sometimes the most important people selling a brand’s product or service are actually the customers themselves,” said Mark Johnson, CEO of Loyalty360 – The Loyalty Marketers’ Association. “Referrals can bring an entirely new level of customer engagement by producing the ideal acquisition channel, and this webinar will explain the steps needed to reach this goal.”
Marketers are invited to join Loyalty360 and Extole on June 25, 2015 at 1 p.m. EDT to learn how to gain customer acquisition and retention through referrals. To register for this webinar and for more information, visit: http://loyalty360.org/conferences/event/loyalty-meet-referral-a-perfect-match
About Loyalty360
Loyalty360 is an unbiased, market driven, voice of the customer-focused clearinghouse and think-tank committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit loyalty360.org.
About Extole
Extole has successfully powered lucrative referral programs for hundreds of major brands including Walmart, Starbucks, Petco, and Staples. By leveraging years of experience driving millions of conversions, Extole remains committed to helping brands become an authority in referral acquisition. Both B2C and B2B companies across a spectrum of industries including retail, financial services, and consumer subscription markets have turned to Extole to acquire and retain millions of new customers. To learn more about crafting exceptional customer experiences on the web, through mobile, and more visit extole.com.