With any new technology that eventually goes mainstream, there is always time at which the rate of adoption hits a critical tipping point, and becomes widely accepted. How and why this occurs is of great interest to customer engagement marketers, especially now that most are awash in a deluge of constantly emerging technologies.
The rapid adoption of new mobile technology frequently gives rise to such questions. As more people are using smartphones to conduct almost every conceivable daily activity, brands are constantly seeking ways to....