Description


As a marketer, you make your living by acquiring new customers for your brand and turning them into satisfied, loyal customers. Until now, you’ve probably relied on search engine optimization (SEO) and search engine marketing (SEM) to find these new customers. But these channels can be inefficient and expensive, and they rarely deliver a full brand experience to the people you’re trying to reach.

Refer-a-friend programs give every person who interacts with your brand the chance to become an advocate and recommend your brand to someone they know. For your customer, it’s the ultimate expression of loyalty. For you, it’s the chance to reach new customers, at scale. The Extole platform lets you create, manage, and optimize referral campaigns that turn every brand interaction — online, mobile, email, social, even offline — into a customer acquisition moment. Brands seeking high growth use Extole to increase customer acquisition by 5% to as much as 40%. 

Customers acquired by referrals are more valuable than other customers. They: 

  • Have higher NPS scores
  • Have higher LTV
  • Have higher AOV
  • Are more likely to refer new customers
  • Are less likely to churn
  • Are more profitable

The Extole platform lets you see exactly who your best customers are and how much revenue they can drive. With it you can find your most valuable customers immediately, nurture their loyalty, and reach new customers through them. You also increase the LTV of your existing customers because when they refer friends, they add revenue to your bottom line.

Extole has powered more than 500 refer-a-friend programs for brands in retail, financial services, and more. From call-to-action to customer segmentation, Extole’s enterprise-ready SaaS platform gives you the tools to launch end-to-end referral marketing programs.

Testimonials



Tommy John

“Extole’s platform delivers the clarity we associate with our other direct channels. We’ve been able to test and tailor strategies to find the most effective way to target different segments of our customer base through referrals.”

— Matt Kritzer, Vice President of eCommerce at Tommy John


Virgin America

“As an airline with a high net promoter score, travelers tend to be advocates once they fly Virgin America. Extole allows us a unique technology to capture and spread word of mouth around the positive experiences people have once they fly us.”

— Sylvie Charbonnier, Virgin America’s Elevate Partnerships


Boden

“We run multiple campaigns to our customers. Each needs different promotional placements and creative executions. Extole’s solution lets us control all these moving parts and also lets us analyze and optimize campaigns separately to achieve the best results.”

— Shanie Cunningham, Head of US Marketing at Boden


Payoneer

“By rewarding our existing payees for telling their friends about our service, we have been able to greatly expand our presence worldwide. Extole has singlehandedly enabled us to turn referral marketing into an acquisition engine.”

— Eyal Moldovan, VP of Business Development at Payoneer


Ria

“With referral marketing, we are able to enlist our existing customers to help us acquire new customers in whichever market they are in.”

— Amanda Kelly, Manager, Digital Marketing & Business Intelligence at Ria


AAA

“We have been blown away by the agent adoption of our referral program. The +95% adoption rate has remained consistent, allowing us to shift focus and set new goals tied to program performance. The referral channel is definitely one of our most valuable channels.”

— Cynthia Jow, AAA NCNU Operations


Advance Auto Parts

“The flexibility of the Extole platform has really enabled us to tweak and modify our referral program for optimal results. We have been able to test out different calls to action, promotions, and incentives so the program continues to stay fresh and produces great results.”

— Heath Bradbury, eBusiness Marketing Manager at Advance Auto Parts


Intuit

“From my perspective, referral customer acquisition programs are table stakes for Intuit online marketers, and Extole has been a great partner.”

— Jenni Buchbinder Group Manager, Social Marketing at Intuit

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