Pepsico says they’ve achieved a lift in response rates for digital campaigns by systematically focusing on customized and personalized experiences for the customer. That systematic focus on the customer is the result of leveraging a framework developed by digital interactive agency Rockfish.
Rich Blazevich, Senior Director of Marketing at Pepsico, spoke at D2 Digital Dialogue Conference in Cincinnati on Sept. 12 along with Colin McDowell, Associate Director at Rockfish. Blazevich said that one of Pepsico’s most successful....