A strategic alliance formed last week between Revionics, a leading provider of End-to-End Merchandise Optimization solutions, and Nielsen Holdings, a leading global provider of information and insights into what consumers watch and buy, will recommend optimum price points for retailers and address price elasticity issues in the market.
Karen Dutch, Senior Vice President of Marketing for Revionics, told Loyalty 360 that this new strategic alliance will better inform retailers about precise pricing and let them know the competitive....