When it comes to selling online, B2B organizations have to adapt to changing customer expectations driven by trends such as smartphone usage, social media, and the consumerization of IT according to the 2013 Ecommerce Report from Intershop.
Respondents in a survey of 400 B2B companies agreed that the world of B2B commerce is undergoing a radical transformation, and B2C trends are reflected in the B2B environment. Half of the B2B companies surveyed said it’s difficult to provide intuitive and user-friendly interfaces. Yet nearly....