Offering an exceptional customer experience is a growing priority for many businesses, and the reasons are clear. On almost all fronts, consumers are demanding more engaging, rewarding, personalized, and meaningful relationships with the brands they frequent.
In fact, customer experience has been called the new competitive battleground for marketers. This is increasingly becoming the arena where brands can differentiate themselves and gain a strong edge. And those that succeed can win higher levels of customer loyalty.
The problem is that....