Oscar Munoz, the new CEO for United Airlines, wants to enhance customer loyalty. One week after he was named CEO−in the wake of Jeff Smisek’s resignation amid internal and federal investigations of corruption−Munoz extended his hand to the airline’s MileagePlus loyalty program members.
Munoz emailed the program’s more than 95 million members late Tuesday, promising a more targeted approach to earn and retain their customer loyalty.
“We can do better, and will keep listening to our customers to....