Companies are still struggling to achieve good ROI from social technologies, according to a newly released survey conducted by Teradata Aster, Mzinga and The Center for Complexity in Business at the University of Maryland’s Robert H. School of Business.
The study of more than 500 participants from a wide variety of professional disciplines and industries found that while the majority of businesses use social technologies, they can achieve greater ROI by developing customer and marketing strategies to target trust and influence in....