Walgreen will introduce a new loyalty rewards program, Balance Rewards, in September.
Customers will be able to sign up for the program, which will enable them to earn rewards points not only through Walgreen’s online and in-store purchases, but also through participating in various wellness activities, including the drug retailers Walk With Walgreen’s program, said company spokesman Jim Graham.
The Deerfield, Ill.-based drugstore chain will also continue its other loyalty program, Register Rewards, which offers customers....