MobileBits Holdings Corp., a provider of enterprise-class social and digital experience solutions has acquired Switzerland based Aixum Tec, a provider of mobile marketing and loyalty solutions for the local business marketplace, the two companies announced Monday.
The acquisition is a sign of evolution in the loyalty marketing industry, said Mark Johnson, president and CEO of Loyalty360. “I expect we will continue to see consolidation in this industry, as mobile moves from the shiny new object to one that will be vetted against other....