As the Apple Watch continues to generate excitement among tech enthusiasts, digitally connected consumers, and people just looking for a really slick way to tell time, many companies are also seeking ways to integrate the innovative device into their customer engagement strategy. And in an effort to stay one step ahead of the competition, Trinity Leeds will now allow customers to use an Apple Watch to engage with its loyalty program, which is known as Love Trinity Leeds.
The new customer engagement initiative, which will also work with the Apple Wallet, signifies the first time a European shopping outlet has connected a loyalty program directly to the Apple Watch.
By simply scanning their Apple Watch after completing a transaction, Trinity Leeds, the city’s largest urban retail and leisure shopping center, will give consumers the ability to gain benefits and rewards for purchases in shops, restaurants, and bars throughout the mall.
The watch will bring a number of increased benfits.
“When it comes to loyalty programmes, convenience is key, which is precisely what we are championing by upgrading the ‘Love Trinity Leeds’ app,” said Amy Richardson, Digital Marketing and CRM Director at Land Securities. “We have been able to successfully integrate the app and Apple systems with our beacon technology in order to create an entirely new dimension for shoppers in an already iconic retail environment. Those customers who wear an Apple Watch will be alerted to offers immediately, providing them with an early opportunity to take advantage of numerous fantastic deals across the centre. The speed at which consumers can access new offers is becoming increasingly important in the fast-paced world of consumer technology.“
In addition to now seamlessly integrating with the Apple Watch, Love Trinity Leeds also offers customers instant access to over 30 offers. Furthermore, it also offers 40 additional exclusive offers to members as they progress up through the Silver and Gold levels. To earn points, members need only to make a purchase that exceeds £25 at participating stores.
Now, Trinity Leeds hopes that Apple’s involvement will make this an even more enticing prospect to customers.
“A shopping center loyalty program run across a diverse retail environment is an innovation in itself, and Land Securities has taken it a step further,” Ben Chesser, CEO of Coniq, the technology company that powers Love Trinity Leeds. “I am really excited to see the adoption of the Apple Wallet, and particularly to see shoppers scanning their watches at the point of sale. The data we can provide Trinity Leeds gets even more interesting with every additional channel added.”