The second day of Loyalty Expo 2019 began with a presentation from Ajit Sivadasan, Vice President and General Manager of Global e-Commerce and Digital Marketing at Lenovo. In his talk, Sivadasan reflected on four decades of strategic evolution for the company. He touched on the need for brands to focus on what he views as the three key concepts of transformation strategy: clarity of thought, leadership commitment, and company culture.
He first noted that Lenovo began as a distributor of computer hardware in 1984, under the name....