Customer Experience
How Your Brand Can Take a Bite Out of the Big Apple
Adweek has posted an article that “highlights the ins and outs of targeting an audience whose economic power is roughly the size of South Korea’s gross domestic product. Reaching the thousands of unique personalities in the New York DMA requires brands to take an approach that leverages traditional linear TV, addressable TV, on-demand channels, and IP targeting. Case studies highlight what marketers need to know to flip the script on their....