Before T-Mobile US came home from Customer Expo 2018 with Platinum awards in both the Customer Centric Culture and 360 Brand of the Year categories, Doug Speedie, the brand’s Senior Partnership Manager, gave a presentation on how T-Mobile has focused on putting the customer first in everything the brand does.
He played a video that began with the words, “We are going to redefine a stupid, broken, arrogant industry.” The brand picked up on what the entire cell-phone wielding public knew: no one felt they were treated well....