Customer Expo 2018 featured a presentation from Jim Noteboom, Senior Vice President of Loyalty & Consumer Insights for Loblaw, Canada’s largest grocery chain. He spoke about how his company was able to rise to the challenge of creating a customer centric culture in a changing world.
To show the American audience what his brand was all about, Notebloom played a promotional and informative video that stated, “The dynamics of the customer relationship have altered directly. The power of online community groups, with their....