For Starbucks CEO Howard Schultz, deepening customer relationships on an authenticity scale leads to inimitable brand loyalty.
And that is what has happened at Starbucks.
During the company’s Jan. 22 fiscal first-quarter conference call, Schultz talked about Starbucks’ latest achievements.
Same-store sales jumped 9% in the U.S. during the first quarter as sales rose 12%, to a record $5.4 billion.
Schultz noted that the first-quarter performance reflects the company’s relevancy and the “the success of the....