Fast-fashion retailer Rainbow Shops wanted a mobile app that could offer a unique customer experience. As a result, Rainbow Shops partnered with Oven Bits, an award-winning digital product studio, to launch the brand’s first-ever mobile commerce app.
The mobile app will complement Rainbow Shops’1,100 stores nationwide by creating a mobile shopping experience that blends branded and social content with commerce.
David Cost, VP of Ecommerce and Digital Marketing at Rainbow Shops, explained to Loyalty360 why Rainbow Shops....