Satisfying the palates of chocolate lovers everywhere, coupled with a major opportunity to encourage social sharing, led to the creation of Simply Chocolate at 1-800-Flowers.com.
Loyalty360 talked to Steve Druckman, President, Midwest Gourmet Food Group, 1-800-Flowers.com, about the launch of Simply Chocolate and company goals for it.
What factors prompted the launch of the new online destination, Simply Chocolate, and what are the company’s goals for it from a customer engagement perspective?
Druckman: The company identified....