PayPal Launches Fastlane and Improves Customer Experience During Online Checkout

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PayPal Holdings, Inc. is introducing Fastlane by PayPal to help U.S. businesses streamline the guest checkout experience while driving customer loyalty and sales for this year’s holiday shopping season. PayPal unveiled the platform in early 2024, allowing users to finalize their purchase with just one click. 

Research shows that a prolonged guest checkout often results in lost sales, yet many consumers still prefer to use it. A survey by Capterra revealed that 43% of consumers favor online guest checkout, and 72% would use it even when they have an account. Moreover, 66% expect the checkout process to take under four minutes, highlighting the need for speed and simplicity. Fastlane addresses these concerns and challenges, focusing on both merchants’ and consumers’ needs.

“Fastlane by PayPal significantly reduces the time consumers spend using guest checkout—making for a more seamless checkout experience,” said Alex Chriss, President and CEO, PayPal. “With Fastlane, we are bringing an accelerated guest checkout to businesses of all sizes, helping them to drive more sales.”

Fastlane identifies consumers early in the checkout process through their email, allowing them to autofill their information with a one-time passcode. If a consumer isn’t identified, they can create a simple Fastlane profile during checkout for more expedient checkouts in the future without having to fill out forms and create new passwords. 

Early adopters of Fastlane have already seen positive results. BigCommerce, a major PayPal partner and the first e-commerce platform to utilize Fastlane reported an 80% conversion rate and reduced checkout time by 32% (i.e., two minutes). Home decor and lighting company Black Forest Decor has also been testing Fastlane. The company has seen an 86% conversion rate with a checkout time of two minutes. 

Learn more about PayPal’s Fastlane Guest Checkout here.