Maya May, Senior Director of CRM & Strategy Analytics, Luxottica Retail – North America, admits that her company needed to overhaul its customer data process to effect deeper engagement and loyalty.
During her Thursday session, “Customizing for the Masses – Hear How Luxottica Does It,” at the 3rd Annual Engagement & Experience Expo, presented by Loyalty 360 – The Loyalty Marketer’s Association, May said she believes that data and customer understanding go hand-in-hand. But it&rsquo....