For Tracey Altman, Vice President of Marketing and product Development for Wholly Guacamole, her work life is about passion: passion for her brand, passion for her category, but foremost, passion for her customers.
Wholly Guacamole not only listens to its customers via social media, it’s important for company officials to respond to customers in a timely fashion. Sparked by its comprehensive use of social media, Wholly Guacamole has soared to new heights in the past six years amid a rebranding process that has resulted in superior....