Wayfair Expands Rewards Program to Canada
Wayfair has launched its Wayfair Rewards loyalty program in Canada. The membership costs $39 CAD per year and offers a range of benefits designed to deliver straightforward value for shoppers, including 5% back in rewards on all merchandise purchases, free shipping with no minimum order requirement, and access to exclusive member-only pricing and promotions. Rewards appear as dollar credits that can be used on future purchases and do not expire as long as the membership remains active.
The program also provides additional perks such as early access to major sales events like Way Day, priority customer service through a dedicated support line, and special offers including birthday rewards.
Wayfair’s decision to bring the program to Canada reflects the company’s strong presence in the market and the opportunity to deepen relationships with customers who often make multiple purchases when furnishing or decorating their homes. Because home goods purchases tend to happen in stages, such as buying furniture first and returning later for décor or accessories, the company believes a rewards program can encourage repeat visits and help increase customer lifetime value.
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Dutch Bros Launches Kindness Campaign with College Athletes
Dutch Bros Coffee has launched a new initiative, The Kindness Campaign, that partners with college athletes to promote community engagement and acts of kindness. The campaign connects the energy of college sports with the brand’s long-standing focus on community impact, highlighting how small actions can make a meaningful difference. By collaborating with student-athletes, Dutch Bros aims to amplify positive messaging and encourage fans to get involved in their own communities.
The initiative features several high-profile athletes from major college programs. Participants include Florida basketball players Boogie Fland and Thomas Haugh, as well as Texas standouts Madison Booker, Jordan Lee, and Aaliyah Crump. Through social media and other digital channels, the athletes will share stories and examples of kindness, encouraging followers to take part and spread positivity both on and off campus.
For Dutch Bros, the partnership reflects the brand’s broader commitment to community involvement and social impact. The company hopes the collaboration will inspire fans, students, and customers to engage in meaningful acts that support their local communities, while also strengthening the connection between the brand and younger audiences who closely follow college athletics.
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GolfStatus Launches Rewards Program for Charity Golf Events
GolfStatus has introduced a new GolfStatus Rewards program designed to help nonprofits and charities increase the impact of their charity golf tournaments. The program provides access to thousands of dollars in rewards from giving partners that can be used as auction items, raffle prizes, or sponsor thank-yous, helping event organizers generate additional revenue while enhancing the experience for participants and supporters.
The rewards initiative is part of GolfStatus’ broader suite of Fundraising Enhancers, which includes offerings such as technology sponsorships, branded pin flags, bundled hole-in-one contests, and new hole signage designed to increase sponsor visibility and engagement on the course. Together, these tools aim to create more value for sponsors and golfers while helping nonprofits maximize fundraising potential during their events.
GolfStatus says charity golf tournaments remain an effective way for organizations to raise funds and build donor relationships, with tournaments using the platform generating more than $32 million in fundraising in 2025. The company’s all-in-one platform supports organizers with event websites, online registration, event management tools, and educational resources, helping teams save significant planning time while driving stronger fundraising outcomes.
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