Domino’s Pizza Partners with Simon Cowell and Showcases Operational Improvements
Domino’s Pizza recruited Simon Cowell—renowned TV personality, record executive, and entrepreneur—for its latest marketing campaign. Cowell is featured in the pizza chain’s new commercials as its “quality captain,” overseeing the preparation of pizzas to ensure they meet the highest standards before heading into the oven.
“Onstage isn’t the only place Simon Cowell demands excellence,” Domino’s Chief Brand Officer Kate Trumbull noted in a statement. “He has an eye for detail and demands perfection when it comes to making mouthwatering pizzas, too. Domino’s has a longstanding history of making sure each pizza is delicious, but now, we’re taking operational excellence to the next level.”
The new campaign aligns with Domino’s “Hungry for More” campaign, emphasizing menu innovation, value, operational excellence, and franchisee support. Domino’s recently introduced a new service program called “delicious operations,” focusing on product training in dough preparation and cooking techniques. These efforts are already paying off, according to CEO Russell Weiner. Domino’s has grown same-store sales by 4.8%, with a 7.1% rise in revenues during the second quarter of 2024 compared to the same period in 2023.
Watch as Simon Cowell makes his debut as quality captain in this video.
vitaminwater® Heightens Customer Engagement with “Paint Your Rent” Campaign
vitaminwater® is known for its fruit-infused colorful hydration drinks. Now, the Coca-Cola-owned beverage company wants to add a splash of color to its fans’ lives with its new “Paint Your Rent” campaign, inviting them to envision a bold new look for their living spaces inspired by their favorite vitaminwater flavors. Five winners will get a chance to bring their design dreams to life—and have their rent covered for a year. vitaminwater is collaborating with Havenly, an interior design company, and its lead designer, Kelsey Fischer, to bring it to fruition.
“We’ve always been about bringing a little extra flavor, color, and enhancements,” says Tiphanie Maronta, Senior Director of Brand Management for vitaminwater. “This summer, we’re inviting fans to celebrate a more vibrant life with vitaminwater palettes in their home. With rent prices skyrocketing across the country and often little resources left for consumers to create their own exciting aesthetic, Paint Your Rent gives fans a chance to live out the maximalist lifestyle trend with vitaminwater colors—and flavors—they’ve known and loved for years.”
The campaign’s team members have created five AI-generated mood boards that draw inspiration from popular vitaminwater flavors. Each board includes suggested palettes, accent pieces, and textiles, offering a creative starting point for the design transformations. From the energizing citrus tones of the tropical citrus board to the bold magenta, blue, and teal colors of the kiwi-strawberry board, the designs are perfect for those wanting to infuse their homes with personality and flair.
Learn more about the Paint Your Rent campaign here.
Subway Combats Sales Decline with $6.99 Footlongs Launch
Subway announced during a webinar that it is temporarily slashing prices for digital customers ordering any footlong sub beginning on August 26 and continuing for two weeks. The move is to counteract declining summer sales and comes on the heels of Subway’s current BOGO footlong deal. The footlong subs will be available for $6.99 through Subway’s mobile app, a huge savings from the $14+ customers regularly pay for the sandwiches.
The promotion was tested in select stores before being rolled out nationwide. The deal aims to attract more customers by providing a straightforward discount rather than bundling items like some quick-service restaurants (QSRs). It is also part of the sandwich chain’s efforts to address rising food and labor costs that have strained operators and customers alike.
The decline in restaurant traffic has been a growing concern across the industry, with consumers increasingly viewing fast food as less affordable than they once did. This trend has led to a value war among major chains, including Subway’s rivals, as they vie to regain lost customers. Subway, in particular, faces heightened pressure due to its relatively low average unit volumes and the closure of thousands of restaurants. According to Technomic, the average Subway location saw approximately $490,000 in revenue last year.
Despite earlier efforts to revitalize its menu with new offerings and ingredient upgrades, Subway has struggled to maintain positive momentum. Subway hopes the latest discount promotion will drive traffic back to its 20,000 U.S. locations without sacrificing operator profitability as it navigates the challenges of a competitive market and higher inflation.
Learn more about Subway’s app here.
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Original Article Links:
Domino’s recruits Simon Cowell to promote operational enhancements
vitaminwater® Introduces Paint Your Rent: A Chance to Transform Your Living Space in Full vitaminwater Color This Summer
Subway plans a big discount as it works to reverse a sales slide