Kohl’s announced the expansion of Kohl’s Media Network, the company’s in-house retail media agency, to further the company’s advertising opportunities and provide brands, vendors and partners an extensive portfolio of omnichannel media services. The retail media network harnesses Kohl’s omnichannel presence, knowledge of its customer base, and 60-year history in retail to connect brands with their intended audiences and provide valuable business insights that demonstrate measurable results.
“Our goal through Kohl’s Media Network is to leverage our vast omnichannel consumer data and insights to create innovative retail media solutions for our partners that connect them directly with personalized audiences,” said Christie Raymond, Kohl’s interim chief marketing officer.
Kohl’s Media Network provides a platform for the company to leverage its data assets, loyalty program, media buys and sales channels into revenue and strong results for advertising partners. Advertisers can work with Kohl’s Media Network to create awareness, influence, engagement, and ultimately drive conversion with the Kohl’s customer through the full digital media suite.
KMN enables brands to share their own story and advertise on Kohl’s digital platforms and through off-site digital advertising. On-site channels include sponsored product ads, brand pages, email ads, and Kohl’s App push notifications. Off-site channels include paid social and influencer ads, off-site display ads, video, and streaming audio.
Kohl’s Media Network continues to evolve through strategic partnerships that enable innovation, new capabilities and insights. KMN has continued to expand with new enhancements including cross-targeting, industry-leading omnichannel data integration and closed-loop reporting.
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