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Kohl’s announced the nationwide rollout of its new Kohl’s Rewards program enhancement that will offer all Rewards members an elevated earn rate of 7.5% Kohl’s Rewards on every purchase on their Kohl’s Card. Kohl’s Rewards members also receive personalized deals and perks throughout the year, and a special birthday gift. Previously, members would earn 5% Kohl’s Rewards, regardless of payment method.
“Customers love our simplified Kohl’s Rewards program that leverages personalized offers and Kohl’s Cash,” said Greg Revelle, Kohl’s chief marketing officer. “We partnered closely with store associates and customers to understand how we could make our benefits even more robust.”
If not a Kohl’s Card cardholder or Kohl’s Rewards member already, customers can apply for the Kohl’s Card and enroll in the Rewards program in-store or online.
Kohl’s Rewards customers that use their Kohl’s Card will earn 7.5% Kohl’s Rewards on every purchase every day. Any Rewards member that chooses an alternate payment method will continue to receive 5% Kohl’s Rewards.
All Rewards customers will continue to earn $10 Kohl’s Cash for every $50 spent on qualifying purchases during Kohl’s Cash promotional events to use during designated redeem periods.
Over the past year, Kohl’s has been piloting the enhanced cardholder Rewards offering across eight markets. In the pilot markets, Kohl’s saw an increase in Kohl’s Rewards enrollments, more Kohl’s Card acquisitions and usage, and an overall sales lift. The success of the pilot program led to the company’s decision to roll out the benefit to all markets nationwide.
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