Kate Hogenson, Strategic Loyalty Consultant at Kobie Marketing, sat down with Loyalty360 to discuss the firm’s research into customer loyalty and engagement.
What went into the construction of the customer loyalty research?
I had been wanting to do this kind of research for a long time. So, we wanted to know how people of different generations interact with customer loyalty programs. I think we’re at an inflection point where things are going to shift in terms of the interfaces people are using.
How....