Air Canada, The Toronto-Dominion Bank (TD), Canadian Imperial Bank of Commerce (CIBC), and Visa Canada Corporation (Visa) have made a proposal to Aimia Inc. to acquire its Aeroplan loyalty business (including approximately $2 billion of Aeroplan points liability) for $250 million in cash, representing a total purchase price of approximately $2.25 billion.
Christine Bardwell, senior principal outbound product manager at Oracle Loyalty & Commerce, says of the proposal, “There’s a lot of....