Infor has announced the launch of their new loyalty program Infor Loyalty, which will work for retailers to better track customer purchases, social media mentions, survey activity, and more. The offering will be powered by CrowdTwist, a New York-based company that offers a loyalty and engagement solution for retailers.
“It’s become increasingly crucial for retailers to build meaningful connections with consumers through personalized communications, relevant promotions, and authentic experiences,” says Scott Matthews, Chief Executive Officer, CrowdTwist. “Our exciting new partnership with Infor will provide their retail customers with the ability to drive consumer loyalty through omnichannel data capture and engagement. By leveraging the CrowdTwist solution integration, Infor customers will be able to benefit from increased in-store traffic, higher purchase frequency, and greater customer lifetime value.”
This announcement from Infor comes on the heels of a 1.5-billion-dollar investment made in the company by Koch Equity Development and Golden Gate Capital. Infor is currently considering a potential IPO for this year or next year subject to market conditions.
“Koch and Golden Gate Capital have been phenomenal partners for Infor, and all of our 17,300 employees are excited about this milestone as we prepare for the next stage of growth,” says Infor CEO Charles Phillips.
Over the last five years, Infor has invested about $2.5 billion in product design and development. The company has also delivered more than 475 new products, 1,870 integrations, and 20,700 industry features in its CloudSuite product line so far.
Users of the loyalty program will get first-party data across all channels—including mobile, store, web, and social—that is actionable and can lead to a more personalized customer experience. Infor Loyalty also offers significant data analytics capabilities, including engagement tracks, look-alike modeling, next-most-likely to purchase, and retention and attrition modeling.
“Infor has heavily invested in retail technology and converged commerce over the past 24 months, partnering with best-in-class retailers and solution providers, and accelerating R&D, because we believe that converged commerce is at the center of a retailer’s business,” says Corey Tollefson, Senior Vice President and General Manager, Infor Retail. “Through CrowdTwist’s unique capabilities, retailers have more access to the new generation of shoppers. By adding this loyalty and engagement solution to Infor’s Converged Commerce suite of products, Infor strengthens its standing within the market. Together, Infor and CrowdTwist are revolutionizing retail technology.”