Women Reluctant to Share Geolocation Data
Customer data drives loyalty, as it enables personalization. Generally, consumers have indicated a willingness to provide personal information, if it leads to a better customer experience. A new survey from The Manifest, however, indicates that women are much less likely to give up geolocation data. More than double the number of men (20 percent) are willing to share their location with all of the contacts in their phone, compared to only 9 percent of women who feel comfortable doing the....