The sports-first live-streaming platform FuboTV Inc. recently announced the launch of four interactive Connected TV (CTV) ad formats designed to enhance audience engagement and drive deeper connections between brands and consumers. These new ad formats are part of Fubo’s ongoing strategy to foster advertising innovation, helping brands connect with and convert premium audiences.
Fubo TV expanded its offerings earlier this year with the launch of new proprietary video formats, including The Marquee and The Triple Play, along with several new CTV ad units. The new ad formats are an extension of the earlier launches. The interactive ads have proven to increase purchase intent by 47% and brand awareness by 33%.
Fubo Senior Vice President of Global Ad Sales and Operations, Dina Roman, said, “As CTV matures, brands are leveling up their strategies to connect with audiences in deeper and more meaningful ways than are possible on linear TV. Interactive formats like transactional and gamified ads are the next iteration of Fubo’s ongoing ad innovation to move the needle for advertisers across our premium CTV platform.”
The new ad formats include several types of options, including:
Fubo’s interactive ad formats are fully addressable and measurable, offering advertisers key engagement metrics such as audience interaction metrics and click-through rates. Additionally, all formats can feature custom QR codes for further tracking and engagement.
Watch YouTube commentary on the ad formats here: https://www.youtube.com/watch?v=PuI-0JunMuM
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