FuboTV Inc. has launched a proprietary Connected TV (CTV) ad format called "The Triple Play," which is designed to feature advertiser-branded video content on Fubo’s home screen. The new format is set to enhance Fubo's ad offerings and increase engagement on the platform.
The Triple Play debuts as a major national retailer’s back-to-school campaign gets underway, giving the brand exposure on Fubo’s home screen. The ad unit offers a way for advertisers to maximize their reach and interaction with....