Edible Brands® is introducing a subscription-based e-commerce platform for delivering premium fresh fruit boxes to consumers at home. The new brand is called freshfruit.com and will cater to convenience-oriented consumers.
“Our customers have always trusted Edible for the finest quality fruit,” said Somia Farid Silber, President of Edible Brands. “Freshfruit.com extends that commitment by offering consumers the same hand-selected fruits found in our signature arrangements, delivered fresh to their home on a schedule that fits their lifestyle.”
“We noticed a growing demand for easy access to high-quality fresh fruit. Freshfruit.com is our response to that need,” said Erica Randerson, Vice President of E-commerce at Edible Brands. “We’re confident freshfruit.com will be a welcome addition for busy individuals and families looking to keep their homes stocked with quality produce without making yet another trip to the grocery store.”
Freshfruit.com anticipates being able to deliver to almost 80% of U.S. households. The brand offers four fruit box options in two sizes—regular and large. Customers wanting to try the fruit before subscribing can opt for a one-time purchase before committing. There are also monthly and weekly deliveries for consumers wanting a continuous supply of fresh fruit. Each box includes popular fruits like oranges, bananas, pineapples, berries, and grapes, with some boxes featuring kale. Freshfruit.com also expects to launch seasonal fruit options in the near future.
Edible Brands is the company behind Edible®, formerly Edible Arrangements®.
Take a look at the new e-commerce site here.
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