Chico’s parent company recently announced the launch of three new customer loyalty programs for its Chico's, White House Black Market and Soma brands, reinforcing the retailer's digital-first, customer-led strategic priorities.
This marks the first significant change in the customer loyalty experience for Chico’s brand since the Chico's Passport loyalty program launched in 1990. The new Rewards+ loyalty programs provide more personalized and seamless opportunities for Chico's FAS customers.....