It’s been a rather bumpy ride, fiscally speaking, for GNC Holdings in 2016. As the nation’s largest specialty retailer of health, wellness, and sports nutrition products, GNC finds itself in a precarious situation where it needs to redefine its brand customer experience to drive more positive customer behavior and customer loyalty.
GNC Interim CEO Robert F. Moran didn’t mince words one bit about the brand’s performance during its Oct. 27 third-quarter earnings conference call.
“I want to start by saying our....