Beef ‘O’ Brady’s Partners with SoundHound for Advanced AI Voice Assistance

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Beef ‘O’ Brady’s, a sports pub chain with locations in more than 20 U.S. states, partnered with SoundHound AI to implement its advanced artificial intelligence (AI) phone ordering system so that customers can place their phone-in orders with an AI voice assistant. 

The AI system was designed to understand and process natural human language and speech. It first rolled out across corporate locations and is now available for franchise locations. 

SoundHound programmed the AI solution to learn Beef ‘O’Brady’s menu and address general questions about restaurant hours, menu specials, promotions, parking, and more. Customers can place their orders with the voice assistant, even during busy periods when restaurant staff is overwhelmed. The system can answer 100% of calls, ensuring that every call is addressed and multiple orders can be handled simultaneously. 

“At Beef ‘O’ Brady’s, we’re committed to innovation and customer satisfaction,” said Jason Saposnik, VP of Information Technology at Beef ‘O’ Brady’s. “With SoundHound, we’re integrating cutting-edge AI technology to make ordering food as simple and natural as possible, allowing our staff to focus on what they do best—serving great food and experiences. We’re ensuring that every interaction with Beef ‘O’ Brady’s is smooth and enjoyable.”

“As consumer preferences shift toward convenience, optimizing the ordering experience is essential for restaurants,” added James Hom, Chief Product Officer at SoundHound AI.

According to a recent consumer survey commissioned by SoundHound, almost 80% of regular diners in the United States feel AI voice assistants will dominate food ordering in the coming years. SoundHound’s technology is already utilized in more than 10,000 restaurants, offering phone, headset, kiosk, and drive-thru solutions. 

Learn more about Voice Assistant from SoundHound here.