Alibaba Establishes Premium Loyalty Tier

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Alibaba Group Holding has rolled out a premium loyalty program tier, 88 VIP, that offers exclusive benefits to members across the Alibaba ecosystem. Rewards cover commerce, entertainment, and local services. The 88 VIP tier is the newest within the 88 Membership Club, a customer loyalty program launched last year for Tmall and Taobao marketplace customers. Currently Tmall and Taobao users can participate in the 88 Membership Club for free. However, the rollout of 88 VIP enables users to purchase a premium package to enjoy....

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