Study Finds that Airline Loyalty Programs Should Be Less Confusing

J.D. Power, a data analytics company, has released a report on airline loyalty programs. The 2018 study ranks consumer satisfaction with six major airline loyalty programs. These include JetBlue Airways TruBlue, Southwest Airlines Rapid Rewards, Alaska Airlines Mileage Plan, Delta Air Lines SkyMiles, American Airlines Advantage, and United Airlines MileagePlus.   The main takeaway of the study is that 50 percent of general members and 30 percent of status members do not completely understand how to earn or redeem points. The study....