Webinar Archives

YEAR

Webinar Topic

Boost ROI with Your Loyalty Technology Platform: 5 Must-Have Technology Innovations that Drive Results

November 17, 2011

1:00 p.m. ETCompanies often design loyalty programs in a vacuum. They issue RFP requirements based on an internal perspective of possibilities that ultimately fall short of delivering a best-in-class loyalty program. If your organization is looking to initiate it’s first customer loyalty st... Read More

Loyalty / Rewards Programs

Moving Beyond Transactional Loyalty

November 02, 2011

1:00 p.m. ETJoin Phil Rubin, CEO, rDialogue and Megan DeCosta, SVP, Loyalty for Citi Retail Partner Cards as they address one of the most relevant and pressing issues for marketers today: emotional, brand-focused loyalty. Their presentation will address the increasing emphasis within loyalty mark... Read More

Loyalty / Rewards Programs

Looking Inside the Consumer Wallet – Current Spending Trends and Key Insights to Drive Customer Loyalty in a Competitive Environment

October 31, 2011

1:00 p.m. ETIn this webinar, we will examine the importance of identifying consumer spending trends in near real time to optimize a customer centric loyalty strategy.Despite recent retail sales growth, we are in a more challenging time for acquisition and loyalty marketing – marketers must ... Read More

Loyalty / Rewards Programs

The Alterian Brand Relevancy Tour; Unveiling the Consumer Perception Index

October 25, 2011

What is The Consumer Perception IndexThe Consumer Perception Index is a consumer analysis of direct mail, email and social marketing efforts of Chicago’s top brands such as Kraft, McDonald's and Walgreens. After the unveiling, we’ll be sharing strategies on how to improve your efforts... Read More

Integrating Social Media and Traditional Marketing: Challenges for the CMO and CIO

October 25, 2011

The explosion of social media has triggered an avalanche of new data and new technologies. All marketers, and loyalty marketers in particular, are struggling with integrating these data and new technologies into their existing marketing infrastructure. And, the pace of change will only acce... Read More

Unlock the Power of Your Customer Data

October 19, 2011

1:00 p.m. ETYou won’t want to miss this webinar preview of the upcoming Engagement Expo session, Customer Data, Segmentation & Analysis: Driving Engagement and Customer Strategy.Session panelists David Sims, Vice President, CRM for General Nutrition Centers (GNC) and Sarah Mendez, Direc... Read More

How to Leverage Loyalty in a Tough Economy: Special Post-Durbin Insight for Financial Institutions & Why Now is the Time to Launch a Loyalty Program!

October 18, 2011

1:00 p.m. ETSign up today for a complimentary webinar highlighting the latest research about the Durbin amendment and the resulting opportunities for loyalty programs. If you are a financial institution and have been on the fence about whether to offer a rewards program or not – you d... Read More

Loyalty / Rewards Programs

What it Means to Be Customer-Centric in 2012

October 13, 2011

2:00 p.m. ETDo you know if you are meeting your customer’s expectations or could you be falling short? Do you know how your customer’s actually perceive you? The answers to these questions could be the key to increased revenue opportunities and improved customer advocacy and retention... Read More

CEM (Customer Experience)

The Dynamic Duo: Customer Satisfaction And Loyalty: And How Text Analytics powers It All

October 13, 2011

1:00 p.m. ETLoyalty and Satisfaction are much bandied about terms whose definition isn’t always clear. What is clear is that both of these words are directly connected to an organizations’ bottom line. This webinar brings together customer experience management experts to create a liv... Read More

Customer Centered Partnering

October 11, 2011

In this webinar, we will examine the importance of keeping the customer centered when selecting partners and designing offers. Customer centered partnering is a principle of Best Practices to Optimize Partnerships. Opportunities exist when the exchange of value between partners, the loyalty prog... Read More

Loyalty / Rewards Programs

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WEBINARS

Boost ROI with Your Loyalty Technology Platform: 5 Must-Have Technology Innovations that Drive Results

Moving Beyond Transactional Loyalty

Looking Inside the Consumer Wallet – Current Spending Trends and Key Insights to Drive Customer Loyalty in a Competitive Environment

The Alterian Brand Relevancy Tour; Unveiling the Consumer Perception Index

Integrating Social Media and Traditional Marketing: Challenges for the CMO and CIO

Unlock the Power of Your Customer Data

How to Leverage Loyalty in a Tough Economy: Special Post-Durbin Insight for Financial Institutions & Why Now is the Time to Launch a Loyalty Program!

What it Means to Be Customer-Centric in 2012

The Dynamic Duo: Customer Satisfaction And Loyalty: And How Text Analytics powers It All

Customer Centered Partnering

Videos and podcasts

The Coca-Cola Company: Brand Refreshes Global Campaign Leveraging AI and Social Media

Melting Pot: Inspiring and Cultivating Emotional Loyalty with Customers

CVS Pharmacy: Evolving Customer Loyalty Programs and Creating a More Convenient Customer Experience

WEBINARS

Boosting Your Customer Data Strategy: How to Use Loyalty Data in a Cookieless Future

Loyalty: Outcome or Enabler?

Reimagining Loyalty: How to Create Relevancy in an Evolving Consumer Landscape

Industry News

Wawa Offers Coffee Deal to Celebrate 60 Years

Domino’s Introduces New York Style Pizza

Potbelly Announces BOGO Sandwich Deal for Tax Day

Why CeraVe is using its Super Bowl playbook for a fake rom-com trailer