Webinar Archives

YEAR

Webinar Topic

Crossing the Chasm to Drive Greater Loyalty

February 28, 2013

Webinar: Loyalty / Rewards Programs, Customer Engagement, Branding / Content MarketingPresented on February 28, 2013.Do you wonder, what is most important to consumers? What are the drivers in getting their loyalty? Do you wonder where you can do a better job of meeting your customers' ... Read More

If You Love Your Customers, Don’t Break Their Hearts: Minimize Effort to Maximize Loyalty

February 14, 2013

Webinar: Marketing Insight, Loyalty Marketing, Customer ExperiencePresented on February 14, 2013.How easy do you make it for your customers to do business with you? This is beyond order taking; it includes service, support, instructions and policies--all needed by your customers. You have this in... Read More

Position Your Customers at the Center of the Loyalty Experience

January 31, 2013

Webinar: Marketing Insight, Loyalty Marketing, Customer ExperiencePresented on January 31, 2013 at 1 PM ET. Understanding your customers through a lens of behavioral personas can drive a customer centric experience and increased engagement. Behavioral personas are fictional characters which ... Read More

Launching Loyalty On The “Rite” Foot

January 22, 2013

Presented on January 22, 2013Join kids’ footwear powerhouse Stride Rite as they take the next big step in their journey toward customer centricity and launch their new customer loyalty program, Stride Rite Rewards. Attendees will glean insight from the highly effective process employed by S... Read More

Anonymous Web Users: How to Personalize When You Don’t Know Them Personally

December 11, 2012

Presented on December 11, 2012, at 1 pm ETWhen customers are logged-in, they are all-too-often treated to “one size fits all” mass-messaging across online storefronts, resulting in limited engagement, reduced loyalty and lost sales. New best practices have emerged that allow loyalty-f... Read More

Increasing Loyalty to Your Customer Loyalty Program via Concierge Service

November 15, 2012

NOVEMBER 15 2012Concierge service is an effective addition to an overall customer loyalty strategy. Brands benefit from a streamlined customer experience, increased customer engagement, perceived brand value, and increased revenue while customers benefit from access to a personal assistant ... Read More

Pricing and Engagement: A Complex Relationship

November 08, 2012

NOVEMBER 8 2012Whether the relationship is business-to-business or business to consumer, the value proposition to the buyer is a complex. It is an ever-changing and vital set of decisions and perceptions. If this complexity is managed efficiently, deep and sustainable engagement can be achieved. ... Read More

The Power of Analytics to Drive Loyalty

October 25, 2012

OCTOBER 25 2012Customer analytics is a key enabler for loyalty success. In this webinar, we learned how marketers are trending on the analytics spectrum. To what extent are they measuring loyalty programs, and if so, what are they measuring, what would they like to measure, and how are they perfo... Read More

Loyalty Technology Pitfalls And How to Avoid Them

October 18, 2012

OCTOBER 18 20121 PM EDT Even the most successful loyalty programs face significant operational challenges. A loyalty platform is more than just a points engine; it’s a valuable component that provides marketers with the ability to create a seamless customer experience through real time... Read More

The Top 8 Questions You Should be Asking Your Global Rewards Provider

October 11, 2012

OCTOBER 11, 2012 Just like in a U.S. based program, global reward programs contain a participant base that is diverse and includes a population of multiple generations with unique lifestyles, attitudes, preferences, wants and needs. Add in the cultural differences that result from a particip... Read More

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WEBINARS

Crossing the Chasm to Drive Greater Loyalty

If You Love Your Customers, Don’t Break Their Hearts: Minimize Effort to Maximize Loyalty

Position Your Customers at the Center of the Loyalty Experience

Launching Loyalty On The “Rite” Foot

Anonymous Web Users: How to Personalize When You Don’t Know Them Personally

Increasing Loyalty to Your Customer Loyalty Program via Concierge Service

Pricing and Engagement: A Complex Relationship

The Power of Analytics to Drive Loyalty

Loyalty Technology Pitfalls And How to Avoid Them

The Top 8 Questions You Should be Asking Your Global Rewards Provider

Videos and podcasts

The Coca-Cola Company: Brand Refreshes Global Campaign Leveraging AI and Social Media

Melting Pot: Inspiring and Cultivating Emotional Loyalty with Customers

CVS Pharmacy: Evolving Customer Loyalty Programs and Creating a More Convenient Customer Experience

WEBINARS

Boosting Your Customer Data Strategy: How to Use Loyalty Data in a Cookieless Future

Loyalty: Outcome or Enabler?

Reimagining Loyalty: How to Create Relevancy in an Evolving Consumer Landscape

Industry News

Hilton's Double Points Promotion

Kendra Scott teams up with LoveShackFancy on capsule collection

Nation's Giant Hamburgers Partners with Raydiant to Transform Customer Experience Through Digital Experience Transformation

Amazon begins offering Dash Carts to other grocers