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Looking for a loyalty event? Why not attend one from the convenience of your computer? Loyalty360's marketing webinar series gives you exclusive access to insights from top brands and accomplished industry executives.
Webinar: Loyalty / Rewards Programs, Customer Engagement, Branding / Content MarketingPresented on February 28, 2013.Do you wonder, what is most important to consumers? What are the drivers in getting their loyalty? Do you wonder where you can do a better job of meeting your customers' ... Read More
Webinar: Marketing Insight, Loyalty Marketing, Customer ExperiencePresented on February 14, 2013.How easy do you make it for your customers to do business with you? This is beyond order taking; it includes service, support, instructions and policies--all needed by your customers. You have this in... Read More
Webinar: Marketing Insight, Loyalty Marketing, Customer ExperiencePresented on January 31, 2013 at 1 PM ET. Understanding your customers through a lens of behavioral personas can drive a customer centric experience and increased engagement. Behavioral personas are fictional characters which ... Read More
Presented on January 22, 2013Join kids’ footwear powerhouse Stride Rite as they take the next big step in their journey toward customer centricity and launch their new customer loyalty program, Stride Rite Rewards. Attendees will glean insight from the highly effective process employed by S... Read More
Presented on December 11, 2012, at 1 pm ETWhen customers are logged-in, they are all-too-often treated to “one size fits all” mass-messaging across online storefronts, resulting in limited engagement, reduced loyalty and lost sales. New best practices have emerged that allow loyalty-f... Read More
NOVEMBER 15 2012Concierge service is an effective addition to an overall customer loyalty strategy. Brands benefit from a streamlined customer experience, increased customer engagement, perceived brand value, and increased revenue while customers benefit from access to a personal assistant ... Read More
NOVEMBER 8 2012Whether the relationship is business-to-business or business to consumer, the value proposition to the buyer is a complex. It is an ever-changing and vital set of decisions and perceptions. If this complexity is managed efficiently, deep and sustainable engagement can be achieved. ... Read More
OCTOBER 25 2012Customer analytics is a key enabler for loyalty success. In this webinar, we learned how marketers are trending on the analytics spectrum. To what extent are they measuring loyalty programs, and if so, what are they measuring, what would they like to measure, and how are they perfo... Read More
OCTOBER 18 20121 PM EDT Even the most successful loyalty programs face significant operational challenges. A loyalty platform is more than just a points engine; it’s a valuable component that provides marketers with the ability to create a seamless customer experience through real time... Read More
OCTOBER 11, 2012 Just like in a U.S. based program, global reward programs contain a participant base that is diverse and includes a population of multiple generations with unique lifestyles, attitudes, preferences, wants and needs. Add in the cultural differences that result from a particip... Read More