After Dunkin’ Donuts launched its mobile app in 2012, the attendant success from that formed the basis for the DD Perks loyalty program that began in 2014. But, as Paul Murray, Senior Manager Digital Marketing and Innovation, Dunkin’ Donuts, explained during his session, “ Mobile as an Accelerator of Loyalty, Evolving the Customer Experience ...

Dunkin’ Donuts wants to provide its customers a more seamless experience, marked by innovation, that always leads back to brand loyalty. During the company’s April 28 first-quarter earnings call, CEO Nigel Travis touted the On-the-Go Ordering initiative available exclusively for members of its DD Perks® Rewards Program as a game-changer. Be...

Building on an already stellar loyalty program , Dunkin’ Donuts is giving new members even more incentive to join in and engage with the brand’s DD Perks Rewards program.   From April 14-21, new enrollees to the program can use the code “STARS” to receive 125 free points upon signing up, as well as a free drink that comes with every DD Perk...

Dunkin’ Donuts has once again been recognized as a leader in customer engagement and loyalty. The chain of coffee and doughnut stores was named a top brand in the annual Brand Keys Customer Loyalty Engagement Index, a survey designed to determine which brands are going the extra mile in driving loyalty and creating an engaging experience for g...

Dunkin’ Donuts is consistently among the first to embrace advances in customer experience technology. Apple Pay , the mobile wallet technology found in iPhone 6, iPhone 6 Plus, iPhone 6s, and iPhone 6s Plus, has been added as a payment method within the market-leading Dunkin’ Mobile App. The app allows Dunkin’ Donuts customer to pay either ...

Dunkin’ Donuts is always trying to engage its loyalty customer base. The company just launched the #DDCoffeeJoy photo and video contest that allows customers the chance to win special holiday presents, including one dozen JetBlue travel certificates. This year, Dunkin’ Donuts is giving fans an opportunity to show just how their favorite c...

Measuring the customer experience in a relevant and targeted manner is an ongoing goal at Dunkin’ Donuts. The Dunkin’ Donuts DD Perks Rewards program was born as a result of extensive research with customers, franchisees, and crew members. Customer loyalty is an absolute focus for Dunkin’ Brands. The DD Perks Rewards program , which launche...

Executives from Chili’s Grill & Bar, Dunkin’ Donuts and Tony Roma’s will convene at Loyalty360's 2015  Engagement & Experience Expo , powered by Loyalty360, to compete for top honors in the  Loyalty360 CX Awards . As a final stage in the judging process, finalists will present their cases to a jury that will then decide Platinum, Gold, Silver, ...

Dunkin’ Brands Chairman and CEO Nigel Travis was disappointed by the company’s third-quarter fiscal performance, but is excited about the growth opportunities that lie ahead involving customer engagement and brand loyalty. “I want to reiterate that we have a great business model with significant long-term growth opportunities,” Travis said ...

Customer loyalty can be rewarded in any number of ways. Regardless of the path taken, the most important thing is to reward loyalty with a relevant and meaningful customer experience. For Dunkin’ Donuts, one of the world’s leading purveyors  of coffee and pastries, this means thanking customers with the very product they consume everyday. ...