Measuring the customer experience in a relevant and targeted manner is an ongoing goal at Dunkin’ Donuts.
The Dunkin’ Donuts DD Perks Rewards program was born as a result of extensive research with customers, franchisees, and crew members. Customer loyalty is an absolute focus for Dunkin’ Brands.
The DD Perks Rewards program, which launched in February 2014, offers guests nationwide points toward free Dunkin’ Donuts beverages for every visit they make at participating Dunkin’ Donuts locations.
What’s....