Building on an already stellar loyalty program, Dunkin’ Donuts is giving new members even more incentive to join in and engage with the brand’s DD Perks Rewards program.
From April 14-21, new enrollees to the program can use the code “STARS” to receive 125 free points upon signing up, as well as a free drink that comes with every DD Perks Rewards sign-up.
Guests will also receive another 125 points on their second and third visits when using their Dunkin’ Donuts card. These three visits are more than enough to earn the 200 points for a free any-size beverage.
From there, members will continue to earn five points for every dollar spent, with free drinks coming at 200 points, as well as on members’ birthdays. The program also offers value in the form of offers that are tailored to individual members based on past purchases and customer preference. This piece of the larger customer loyalty puzzle has proved to be a key for DD Perks Rewards, as the donut and coffee chain is consistently ahead of the curve in this respect.
The brand has always prided itself on the popularity of DD Perks Rewards and accompanying app, but has kicked the added value up a notch in response to the uproar regarding the changes made to the Starbucks loyalty program.
In addition to the bonus points promotion, the brand unveiled a redesigned version of the DD Perks Rewards app, available now on both iOS and Android. The new app improves upon the robust offering of existing features, most notably
"Our guests are the cornerstone of our brand, and we are committed to continuing to exceed their expectations,” said Sherrill Kaplan, VP of Digital Marketing & Innovation at Dunkin’ Donuts. “Our DD Perks Rewards program, recognized as one of the most robust and fastest-growing programs of its kind in our industry, honors our extremely loyal fan base by making it seamless and affordable to earn free beverages quickly. With 4.3 million DD Perks members, we look forward to welcoming new guests and rewarding them with even more points to keep them running on Dunkin'."