Nearly two-thirds of Hispanic shoppers' social posts about loyalty programs occur after a purchase has been made, and as much as 20% of the conversation around loyalty programs comes from non-members, according to a new study released by omni-channel loyalty and engagement platform PunchTab.
What’s more, the study reveals that more than one third of all the social conversation around loyalty programs is sparked by a brand's marketing campaigns and content. The study focused on 500 Hispanic loyalty program members to....