Tom Caporaso is the CEO of Clarus Marketing Group, which creates and markets high-value subscription websites designed to save consumers time and money. Clarus is one of the pioneers of creating free shipping and subscription-based solutions for ecommerce businesses seeking to ease consumers’ concerns about high shipping costs.
Its flagship site, FreeShipping.com, was built on a simple notion: Free shipping drives ecommerce sales. Clarus has served over 400 retail marketing partners, 1,700-plus affiliate....