Effective Rebranding Needs to Start with Internal Employee Engagement

When Mindshare Technologies, a leader in Voice of the Customer (VoC) technologies, acquired Empathica last fall, it wasn’t clear then there would be a rebranding involved.

“It wasn’t a huge consideration to rebrand at the time of the acquisition,” Kristi Knight, CMO for InMoment, told Loyalty360. “It really....