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The 5 Golden Rules Of Mobile

  • October 20 2014
  • Resource: Loyalty Today

Mobile advertising is coming of age—at last. This year, it led the rise in total U.S. ad spending, with brands and publishers shelling out 83 percent more on smartphones and tablets than they did in 2013, according to eMarketer. That’s...Read More

[Podcast] Loyalty Killers: De-List Dramas

  • October 09 2014
  • Resource: Multimedia

Loyalty Killers: De-List DramasRead More

Q&A with Cameron Clayton of The Weather Company

  • September 23 2014
  • Resource: Loyalty Today

Weather is nature’s original mobile app: it happens to everyone, everywhere, 24 hours a day. Perhaps that explains why The Weather Company has been such a huge hit with mobile audiences. The company was an early mobile adopter, creating its...Read More

Local Globally

  • September 15 2014
  • Resource: Loyalty Today

We have seen two major trends come to the forefront of the customer loyalty and incentive industry in the past few years: 1. Increasingly, companies require global programs that feature a consistent user experience, a meaningful value proposition,...Read More

"In a Digital World, Your Customers Remain Analog" - Webinar Preview, Martin Hayward, Aimia

  • July 15 2014
  • Resource: Multimedia

Click to register for this upcoming webinar presented by Aimia!Loyalty360 sat down with Martin Hayward, VP of Global Digital Strategy at Aimia, who gave a sneak peek into his upcoming Webinar with Cindy Faust to be held Thursday July 31, 2014...Read More

Anatomy of a Conference Invitation Video

  • July 07 2014
  • Resource: Loyalty Today

Have you noticed the surge in videos promoting conferences? Conference hosts and speakers are creating brief and intriguing video invitations, with a sneak peek at all the exciting things in store for attendees. A well-crafted video can go a long...Read More

The Benefits of In-App Social Sharing

  • July 03 2014
  • Resource: Loyalty Today

In the last few years, the event industry has witnessed the rise and coordination of social media and mobile apps. As planners and attendees have learned to both download the designated event app and also connect on social media networks, greater...Read More

Customer Engagement Versus Traditional Loyalty: Setting the Customer Experience Bar Higher to Drive more Profitable Interactions

  • July 02 2014
  • Resource: Loyalty Today

Ever wonder how many loyalty points you’ve earned in your lifetime? Or how many ‘5% off your next purchase’ coupons you’ve been awarded? What about a free coffee for buying ten….don’t we all need more coffee...Read More

A Push for Your Mobile Marketing

  • July 01 2014
  • Resource: Loyalty Today

Push notifications via your mobile app are a great way to gain instant access to your attendees. As far as numbers go, 68% of users have enabled push notifications for their apps (the numbers are even better for those 18-34...Read More

Supplementing Your Onsite Meeting

  • July 01 2014
  • Resource: Loyalty Today

The importance of training opportunities cannot be overlooked in today’s ever changing workplace. Annual conferences, meetings and tradeshows serve as a valuable resource for attendees. Hospitality industry groups such as International...Read More

Conference Marketing: A Powerful Secret to Building Relationships with Journalists Online

  • June 25 2014
  • Resource: Loyalty Today

Whether you are seeking to use social media to market your annual event; looking to build thought leadership for your association; or building a reputation as an online resource for those in your niche, a mention by a reputable media outlet can be...Read More

The Most Important Aspect of Your Content Marketing Strategy - Consistency

  • June 24 2014
  • Resource: Loyalty Today

From the smallest of brands to the massive conglomerate organizations, we all are beginning to understand the power of a strong content marketing strategy. We know that to engage our customers, we need to ensure that we have content being shared...Read More

"Everybody Owns the Moment": Lonnie Mayne, President at InMoment

  • June 19 2014
  • Resource: Multimedia

 Loyalty360 sat down with Lonnie Mayne, President at InMoment, who talked about the exciting new company acquisition and plans for the future, including InMoment's "Experience Hub." For more information about InMoment, visit their...Read More

Is Walmart’s New Savings Catcher Program a Big Deal?

  • June 18 2014
  • Resource: Loyalty Today

Walmart is now engaging more directly with its customers by proactively matching prices on each item purchased. This is a clever way to collect information and encourage people to sign up. It also creates value for the shopper, which is important...Read More

Does Apple’s Move to Anonymize the iPhone Effect Marketing?

  • June 11 2014
  • Resource: Loyalty Today

Apple’s iOS 8 changes the way iPhone shares its identity. Apple’s change to the phone identifier (MAC address) is both a good thing for keeping an individual’s identity anonymous and likely will not effect positive (non...Read More

DMPs The Marketers Frenemey

  • May 15 2014
  • Resource: Loyalty Today

Mike Blyth, our COO, was featured in the Loyalty 360 magazine sharing his thoughts on how marketers should be thinking about DMP’s.Digital Ad spend is one of the fastest growing line items in any customer-centric company’s budget...Read More