“The biggest challenge we face as a station and a brand,” says Dan Walsh, head of marketing for BBC Radio 1 and 1Xtra, “is the shift from us being a traditional old-school, linear radio broadcaster, to being a multi-platform youth brand you can experience across a number of different platforms.”
 
Adding to that changing paradigm has been the shift from Radio 1 being an audio-only enterprise to being a visual medium as well. “The biggest impact, the biggest export we have is Live Lounge, and....