In 2011, APX, a leading national provider of home security monitoring systems, rebranded itself as Vivint to reflect its expansion into smart home technology. The word Vivint was derived from “viv,” from the Latin vivere or “to...Read More

“For ManpowerGroup as a whole, we’ve been very focused on the client relationship over the history of our business,” says Stacey Force, Vice President, Global Marketing Center of Excellence, a division of ManpowerGroup. ...Read More

Expedia Rewards, or Expedia Plus as it’s known today, was launched in 2014, but the program itself had been in place for several years prior to that.   “The value prop is simple,” explains Jordan Barr, senior loyalty...Read More

Expedia Rewards, or Expedia Plus as it’s known today, was launched in 2014, but the program itself had been in place for several years prior to that.   “The value prop is simple,” explains Jordan Barr, senior loyalty...Read More

How did we do anything before the internet? Renting an apartment for example. For years, only two companies printed up booklets listing apartments for rent. Last year, ForRent.com, the leader in apartment rental listings, shuttered it’s...Read More

Vivint, founded in 1999 as APX Alarm Security Solutions, is a private smart home and security monitoring services provider in the U.S. and Canada. Steve Dixon, SVP of Customer Experience and Operations, talked to...Read More

The healthcare industry is in the middle of a massive transformation, adding an emphasis on staying healthy to its traditional function of returning people to a healthy state. Jill Austin, Chief Marketing Officer, Vanderbilt University Medical...Read More

The subject of people getting a better night’s sleep keeps people like Lisa Erickson awake at night. Erickson is the senior director of CRM and loyalty for Sleep Number, the manufacturer and retailer of upscale biometric beds that can be...Read More

ManpowerGroup is a global staffing company founded in 1948 in Milwaukee, Wisconsin. Today it is one of the world’s largest staffing firms, operating a number of specialized divisions that serve both clients seeking staff as well as...Read More

ForRent.com is a brand that has been around for almost 30 years in the apartment rental space and is a leading marketer of multiple family apartments, typically complexes with 100 or more units. It also handles the marketing efforts of larger...Read More