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Supplier-Contributed Blogs

Transforming Loyalty Programs: Fleet Feet's Data-Driven Success

The Baesman Team , Baesman | January 19 2026

As Fleet Feet discovered, optimizing a loyalty program doesn’t require a full overhaul, just smarter strategy and a clearer understanding of customer value. But many brands.

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Top Employee Engagement Trends in 2026

ITA Group Team , ITA Group | January 16 2026

With AI adoption, economic uncertainty and workforce shifts, 2025 was a year of rapid transition. As HR leaders enter the new year, it’s essential for teams to stay aware of trends in employee.

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AI Decisioning Will Change Everything in Marketing (But Not the Way You Think)

Jonathan Weber, Bounteous , Bounteous | January 15 2026

AI is poised to transform marketing, although not in the way most people expect. The biggest breakthroughs won’t come from flashy generative demos or headline-grabbing tools. The real shift.

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Inclusive Rewards Programs: Giving Members the Freedom to Choose

The Switchfly Team , Switchfly | January 14 2026

Customer loyalty is no longer one-size-fits-all. Members want rewards that fit their personal needs—whether that’s a family getaway, a digital gift card, or an ADA-compliant.

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The Hidden Costs of Legacy Loyalty Technology

Mark Halterman, Phaedon , Phaedon | January 13 2026

Customer loyalty has become the new imperative as brands battle for market share. Tangible rewards remain a cornerstone of modern loyalty programs, but consumers also crave personalized.

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The Silent ROI Killer: Manual Incentive Operations

CarltonOne Team , CarltonOne Engagement | January 12 2026

Incentives are meant to drive performance... not slow it down! Yet for many global technology manufacturers, incentive management remains a tangled mix of spreadsheets, emails and offline.

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Learn From Our Favorite 2025 Campaigns Like “Spotify Wrapped”

Nate Wardwell, Hightouch , Hightouch | January 09 2026

Get inspired by brands that shared usage with their customers this year to deepen loyalty and engagement.It’s December, so you know what that means: It’s Spotify Wrapped season. (And.

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How Gen Z is Using Digital to Change Sports Fandom (Straight from Gen Z)

Cierra Gee, Bounteous , Bounteous | January 08 2026

Sports fandom isn’t dead – it's just different. To Gen Z, being a fan doesn’t mean sitting in front of a TV and learning chants anymore. They're still deeply connected to.

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Airline Subscription Models: Will Flight Memberships Take Off?

The Switchfly Team , Switchfly | January 07 2026

Subscription models have transformed the way people consume media, shop, and even commute. Think about how Netflix, Spotify, and Amazon Prime shifted from one-time purchases to recurring payments in.

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Building Partner Incentive Programs To Motivate Every Partner

The Maritz Team , Maritz | January 06 2026

Most partner incentive programs treat all partners the same—and that's why they fail. Resellers, MSPs, distributors, and referral partners all contribute value differently, yet they're.

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Building trust through data: The future of AI-powered loyalty programs

Emily Merkle, Phaedon , Phaedon | January 05 2026

Data is the lifeblood of successful loyalty programs. Every transaction, interaction, and engagement creates valuable insights that fuel emotional connections between brands and their customers. The.

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Trust, Tech, and Purpose: Inside Switzerland’s New Loyalty Landscape

Anjali Pillai, Capillary , Capillary Technologies | January 02 2026

Think of Switzerland and a few images instantly come to mind: the snow-dusted Alps, serene blue lakes, silky Lindt chocolate, and watches so precise they’ve become a national symbol. It’s.

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